Why For Years I’ve Labeled This A Lousy Ad Campaignīud Light has done some very good broadcast advertising. Unfortunately, the surest way to win a radio advertising award is to create an entertaining commercial. Unless, of course, you’re a Big Ad Agency that covets awards. Whether you or I think the spots are funny is irrelevant. ![]() “Lame” refers to the ultimate brand impact on the targeted consumer, not to the quality of the humor. ![]() (Originally it was called “Real American Heroes.”)Įvery year it wins big advertising awards - despite my contention that it’s a lame, ineffective campaign. ![]() For more than a decade, Bud Light has been running its “Real Men of Genius” campaign.
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